What it's all about:
Celebration of Smiles is a nationwide fundraiser for Operation Smile that is made possible by members of Professional Photographers of America (PPA) and presented by PPA Charities in cooperation with Marathon Press. The first “Celebration” promotion will take place on April 21, 2012.
The marketing message you'll be sending to your clients and prospects:
On April 21, 2012, Celebrate the Most Important Smiles in Your Life!
- For a minimum donation of $24, participants receive the gift of a portrait mini-session and a desk-size portrait created by a participating member of Professional Photographers of America.
- 100% of each donation goes to support the work of Operation Smile, which provides free surgeries to repair cleft lip, cleft palate and other facial deformities for children around the world. Because the medical and support staff of Operation Smile volunteer their services, it costs as little as $240 to perform a routine surgery.
![cosd_before_after_4pairs](files/cosd_before_after_4pairs.jpg)
For every 10 sessions you photograph during the Celebration of Smiles promotion, a precious child will receive the life-changing gift of surgery.